In a strategic move that underscores Invio Automation’s commitment to growth and innovation in the industrial automation sector, the company announced the appointment of Kurt Covine as Chief Marketing Officer (CMO) and President of the Technologies Division. This dual-role leadership position, effective in early 2025, positions Covine to drive both marketing strategies and technological advancements for one of the industry’s leading providers of custom automation solutions.
Who Is Kurt Covine?
Kurt Covine brings a wealth of experience in sales leadership, consultative selling, and strategic management to Invio Automation. A graduate of Penn State University, Covine has built his career around fostering strong customer relationships and driving revenue growth in competitive markets. For over a decade, he served in key roles at Siemens AG, where he contributed to market expansion and customer engagement initiatives across various industries.
Covine’s expertise lies in bridging technical solutions with customer needs, a skill honed through years of working with diverse clients in manufacturing, automation, and digital industries. His transition to Invio marks a natural progression for a leader known for his consultative approach and ability to deliver results in high-stakes environments.
About Invio Automation
Invio Automation stands as a prominent player in the automation machinery manufacturing industry, specializing in custom automation solutions for high-growth sectors such as medical devices and life sciences, renewable energy, mobility, logistics and fulfillment, and heavy industry. Founded in 1974 and headquartered in Lansing, Michigan, the company operates multiple facilities across North America and maintains a global network of partners.
With over 600 team members and more than 370 customers, Invio focuses on Industry 4.0 technologies, including advanced robotics, material handling systems, and precision manufacturing. The company’s dual divisions—Automation Solutions and Automation Technologies—collaborate to offer end-to-end services, from consulting and R&D pre-validation to full-scale implementation. Invio’s recent acquisition of Calvary Robotics further expanded its capabilities in robotics and complex automation, reinforcing its position as a leader in mission-critical applications.
The Announcement and Strategic Importance
On February 10, 2025, Invio Automation officially welcomed Kurt Covine to its executive team. The announcement highlighted his 15+ years of experience in sales and management, emphasizing his proven track record at Siemens AG, where he played a pivotal role in revenue growth and customer relationship building.
This appointment is particularly significant as Invio continues to expand its footprint in high-precision manufacturing and digital transformation. By appointing Covine to oversee both marketing and the Technologies Division, Invio ensures aligned strategies that integrate market insights with technological innovation. In a rapidly evolving industry, where automation is increasingly tied to sustainability, efficiency, and smart manufacturing, Covine’s leadership is expected to accelerate Invio’s growth trajectory.
Covine’s Vision for Invio Automation
Covine’s arrival signals a focus on strengthening Invio’s brand presence and technological edge. Drawing from his Siemens background, where he championed digitalization and automation trends, Covine is poised to enhance Invio’s market positioning. His consultative selling expertise will likely emphasize customer-centric solutions, helping clients navigate complex automation challenges in sectors like renewable energy and medical devices.
As President of the Technologies Division, Covine will guide R&D and innovation efforts, ensuring that Invio’s offerings remain at the forefront of Industry 4.0. This includes advancing collaborative robotics, additive manufacturing, and ergonomic solutions—areas where precision and reliability are paramount.
Impact on Invio’s Growth and Industry Position
Kurt Covine’s appointment is expected to have a transformative impact on Invio Automation. With his sales acumen, Invio can better capitalize on emerging opportunities in high-growth markets. The company’s portfolio company status under Arsenal Capital Partners provides additional resources for expansion, and Covine’s leadership will help translate these into tangible market gains.
In an industry facing labor shortages, supply chain pressures, and the need for sustainable practices, Invio’s enhanced marketing and technology leadership positions it to deliver more value to customers. Covine’s dual role fosters synergy between marketing strategies and technological development, ensuring that Invio’s solutions are not only innovative but also effectively communicated to a global audience.
What the Future Holds for Invio Automation
Looking ahead, Invio Automation is well-positioned for continued success under leaders like Kurt Covine. The company’s recent acquisitions and investments in cutting-edge technologies indicate a bold expansion strategy. Covine’s experience in driving growth at large corporations will be instrumental in scaling Invio’s operations while maintaining its reputation for quality and reliability.
As automation becomes integral to modern manufacturing, Invio’s focus on intelligent, customer-focused solutions will set it apart. Covine’s appointment reinforces this direction, promising exciting developments in the years to come.
Conclusion
The addition of Kurt Covine as CMO and Division President marks a pivotal moment for Invio Automation. His extensive background in sales, management, and strategic growth aligns perfectly with the company’s mission to empower visionary organizations through advanced automation. This leadership change not only strengthens Invio’s internal capabilities but also signals its ambition to lead the next wave of industrial innovation. As Invio continues to evolve, Covine’s expertise will undoubtedly play a key role in shaping its future success.
